We want you to reach the right customers with an unforgettable message. With the right placement on the right TV show, you'll showcase your brand to millions of viewers and potential customers. Those viewers will associate your brand with the nation's highest-rated, most-talked-about, or most-respected shows and talent in the industry.
Voss Catron Communications has been working with national TV talk shows for the past decade. Julie Voss Catron's specific experience includes brand image publicity for the SeaWorld and Busch Gardens brands. Julie strategically planned and executed appearances by the parks' animals and spokespeople, most notably Julie Scardina, on daytime and late-night talk shows including: "The Tonight Show with Jay Leno," and "The Martha Stewart Show."
Brand Image Publicity: Local and Regional Media
If your image or product isn't quite ready for the national spotlight, Voss will develop and execute a regional or local brand image publicity tour for you. All brands aren't a great fit for national TV. But local news shows are influential outlets through which to build new brands and keep established brands top of mind with customers in key markets.
Voss has developed spokespeople to represent a variety of brands, and has planned and executed countless targeted regional- and local-market media tours nationwide.
Event Publicity and Production
From daily entertainment during major national and international sporting events, to nationwide mobile marketing tours and specialized private or industry events, Voss has been a part of creating and publicizing events for the past decade.
We will work to ensure your team develops a strategic, integrated plan to achieve publicity goals, maximize visitation and awareness and most important, create lasting customer loyalty and increased sales.
We can help incorporate targeted local or national publicity and social media outreach into your brand's event or mobile marketing plan.
Media and Event Message Training
Successful TV and event appearances require well-trained spokespeople and brand ambassadors not only to deliver the brand's key messages but to bring the moment to life. Your brand ambassadors and spokespeople -- from the guerilla marketers to the CEO -- must communicate the same core messages with enthusiasm and sincerity.
Voss' image and message training has proven valuable in communicating with millions of customers, and in building long-lasting relationships with business partners.
Corporate Video Production
Brand Image Publicity, Event Publicity and Production and Message Training all help communicate the brand to the outside world. An important marketing communications audience is the one inside your company. One of the most memorable and effective ways to communicate internally is through video.
For nearly a decade, Voss has produced dozens of video projects viewed by tens of thousands of people in audiences ranging from boards of directors, CEOs and executive vice presidents, marketing teams and hourly employees.
Writing and Editing
Voss will help with your writing and editing needs. We have experience with everything from basic television scripts and talk show guest intros to spokesperson bios, news releases and fact sheets, training manuals including key messages, and newsletter articles and speeches.
If you need an editor to help proof your existing materials, we're eager to assist. We look forward to helping ensure your written communications are powerful yet easy to understand. Journalists and producers believe in quality writing, and deserve to receive well-written materials about your brand.
